A Look at the Adidas Blog

on September 23, 2012

This blog post will be focused on a business blog. To be specific the Adidas group blog. We’re going to look into a few key factors. Factors like the frequency of updating, how they engage with the reader, the visuals and navigations, contributions and purpose.

The site has something new going on almost every day. There are new posts usually every other day. Adidas connects with their readers a great deal. They have a page called authors, which allows you to email their team about everything there are over 70 different people you can contact, and every contact has a different specialty. They also connect with a Facebook page and also twitter. The visuals on this blog are excellent; there are photos with every different post. This makes it easier to read, by giving a little insight into what your about to read. Navigating this blog is super easy. There are five main pages, the two I found the most help were authors, and the function of this page is above. And then the other page that is useful would have to be the categories page. Which has a big list of different categories that you might be looking into knowing more about and you can look up what you need to know. And the contributions and purpose are to inform customers about everything and anything they want to know about. Form their latest pair of shoes to their involvement in the communities and more.

So the business blog that Adidas uses is basically a information blog. Somewhere their customers can go to find out what ever they are trying to find out or just looking to know more about the company. The blog is also good advertisement for their company. And most people would like to see a website for companies they are interested in buying something from.


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