“That was Easy”.

on October 5, 2012

Companies are doing their best to connect with their customers outside of the store. We’ve looked at how they use blogs and twitter so far and now were going to look at another form of social media that seems to be growing non-stop. Yep were going to look into how a company use their Facebook page to connect with their customers. Specifically were going to look at what they share on their page, how they engage with their customers and fans, and their ton and visuals. So were going to have a look at the Staples Facebook page to see how they use it.

Staples shares about what’s new in their store, and also a bit of history and knowledge about the company. And also their goals as a store. They share their weekly Ads so you can see what deals they have. I like that their time line goes all the way back to their founding in May of 1986. And their about blurb really gives you an idea of what the store is striving for, which in Staples case it is striving to make the complicated easier.

Connecting with the customers and fans. They offer a place to ask question and they always seem to get back to you in a matter of hours. I like that even when a customer had an issue with the service they had from Staples the people running the page help you to resolve it or they’ll get you the contact information to someone who can. And they ask that you let them know how it goes, so there not just sending you off and you’re done they want to see it through to the end of the problem. They also ask for the customer’s opinion. Like one of their resent posts asking “does your office show your personality”? So the page is all about getting to know about the customers.

The ton and visual of the page is casual, which I think is very good. I think that having a casual ton is good for the reader because you aren’t afraid to ask any question you like. The visuals are simple and clean, and good to grab the reader’s attention. Their banner shows their signature easy button. And the profile picture is their logo. All their visuals makes it easy to find the page which is very important, because it’s the first step to using the page.

I think that Staples uses their Facebook page very well. They share information that the customers are looking for, like sales and history. They connect with customers to answer questions and see it through to the end. Their visuals and ton make the page easy to find, and easy to communicate your full opinion. All this is key; you want people to enjoy what your company has to offer even outside of the store to keep them wanting to come back.


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