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Break out the RULER

So this week will looking at three different social media measurement tools. There are many different social media measurement tool out there, to name just a few there’s: Radian6, Retweet Rank, Sysomos, Klout, SWIX, Sprout Social, Youtube stats, and many more. The one’s I’ll be looking at today are Source Metrics, Twitter Counter, and Facebook Insight.

The first tool I’m going to look at is Source Metrics. Source Metrics allows you to publish to all your social channels from one place. You can see which of your social marketing campaigns your best performers are. Listen and engages with your critics. And tracks your audience and engagement for all your social channels. And it spots connections between your different social media sites.

Next I looked at Twitter Counter. Which unlike Source Metrics only looks at one media site, you guessed it Twitter. You have the option of the free version or you can pay for the pro and get more features. Twitter counter gives stats on the number of visitors and followers. They also offer widgets to add to your different sites so you can see recent twitter visitors going to those sites.

And lastly is going to look at Facebook Insights. Facebook insight tracks user interaction on their Facebook page. It shows you your best day of the week to post, and what type of content is the most popular. This tool also tells you the number of friends and fans that are potentially available ( the number of people you can reach), and also how many people are actively talking about you page.

The importance of social media measurement tools to a business is that if you better understand your audience then you can know how to make your business sites better to keep them coming back. You want to know what your online audience wants. So you can give it to them before they take their business elsewhere.

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Planning Ahead

So for this week’s blog we’ll be looking at setting up a social media plan for a business. For the sake of the blog it will be a made up business. The business is called Extreme Promotional Materials, they supplies personalized uniforms and promotional materials for sports teams and businesses. The have a variety of goods that can be personalized with lettering and logos, from sports team gear to pens. So now that you know a bit about the business I’m going to jump right into the social media plan that I have designed for this company.

Introduction
The reasoning behind this social media plan for Extreme Promotional Materials (EPM) is to bring more business to the store. This would help with the idea of one day expanding the business. Once/ if we do expand being connected through the internet will help the stores stay connected.

Mission, Vision, Goals
Our mission is to provide customers with customized merchandise. We go to great lengths to see to it that the customers are completely happy with their experience. By making it as easy as possible to make, create, and designing the customers lettering and logos.

Key Messages
Were here to make your dreams a reality. We want to keep you coming back to us and have you even tell your friends about the great service and how easy it was for you to design, create, and receive your customized merchandise.

Target Audience
Our target audience would have to be businesses, teams, and clubs. The people that are going to want their name on different merchandise in order to hand it out. Or that have to where their logo in order to differentiate themselves form others.

Social Media Tools and Engagement Strategy
There are three main tools that I think we should use. I would like to use LinkedIn, twitter, and Facebook. I think that LinkedIn is one of the best ways to get our name out to different businesses and for them to find us. But because that won’t happen overnight were could use LinkedIn to contact them. I think twitter is a good idea because of how major twitter is. It could be a great way to put our name out there. And I think Facebook could be a great way to connect to different teams and clubs. A large amount of teams and clubs have a Facebook page so this would be a way to contact them.

Conclusion
Knowing what a social media plan is seems pretty easy right. It’s a plan for your social media. But knowing how to make one and put it to work is also important. And knowing the importance of what a social media plan can do for your business. It helps you to understand what you want and to make it a reality.

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Putting your best foot forward

So this week I’ll be talking about the importance of your digital footprint, and how you can enhance. We’ll be looking at the digital footprint from a business prospective. There are many different ways to clean up your digital footprint some that are really easy and well known and some that are not so known. For today were just going to look at three different possibilities.

It’s important to know what a will be seen when someone tries to look you up on Google. It’s even more so when you facture in that a possible future employer might take the time to Google job candidates. Not only is it great to check that there are no undesirable sites and photos it is also essential to broadcast yourself. You want an employer to see you; you want to start your first impression in a good direction before you even meet. It just might ensure that you do meet. For the case of small businesses you need to keep in mind that people can have the tendency to be a bit lazy. If it’s not on the first page, or the first few site choices it could be the deciding facture in the business choice someone takes.

The sites there are sites or apps that can also help with the better digital footprint. These usually differ slightly or sometimes a lot from each other. So before you pick one make user you read about what these sites are going to do and what the end result will be. For the most part they look into you social media sites for you and categorize what seem to be trends. Then either you can make the next step by taking the information you have received and just doing self-changes. So if it comes up that you maybe don’t use the most professional language you can move ahead knowing that you need to do better on that. Or most of the sites offer to change and get rid of a lot of the bad that you don’t want to keep. One I have stumbled across is called Socioclean, I have never used this site so please don’t just use it without learning more about it.

Most people out there have a picture somewhere that might not be of their best site, but a visually unflattering picture and a picture that does not flatter your character are very different. You want to make sure that the information that people can see out there about you is nothing but the best. So it might be time to take down the pic’s from that party that you were at a while bake and those posts between friends that are inside jokes that might be taken the wrong way from an outsider. And I know you thinking about those pictures you didn’t post but are in. well maybe it’s time to consider un-tagging yourself, if the pictures and important to you just save them to your computer. And the information about the pictures can be translated into posting and a number of other media tools. Just know that you can usually take off the info yourself or ask your buddy to sympathize with you and keep it under wraps. You don’t want employers to think that you are irresponsible or untrustworthy.

In this world where you can look up almost anything you want to know on the internet the need for a clean digital footprint has come to be necessary. And that goes double for the business world. You want to make sure first of all that the you they are goggling are actually you, and not someone with the same name that’s possibly going to make a bad impression. There are also sites out there that will look at your digital footprint and tell you what your sitting at which could make it easier to go from there to fix it. You also want to make sure that the information and pictures that you, your friends and others are putting on media sites is nothing but the best. No one wants to hire someone that does not conduct themselves in a professional manner. So all this is really just an action plan to make sure that your digital self is the very best. You want yourself to stand out before you even meet someone in person. And don’t just stop once your initial cleanup is done; make sure to keep the cleaning going. That means googleing yourself regularly, looking into the sites, and keeping up with what’s being put on you medial sites.

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It’s all in the PR (Public Relations.)

So this week were looking into three different sites that talk about the latest trends. The three I will be looking at are Mashable, Social Media Explorer and TechCrunch. So were going to look at an article from each site. I will be sumarizing each article and relate the use of the article back to the world of business.

So first will look at Mashable.

The article I have chosen is called iPhone Loyalty Wanes After Apple’s Latest Smartphone Release [STUDY]

Summary
Strategy Analytics conducted a survey in which they found that Apple users were no longer so interested with sticking with the apple brand in the future. They found that there was a 5% drop in current owners that were willing to keep with the apple brand should they have to buy a new phone. There are similar declines in Apple loyalty seen globally. “It is the shift in the number of those who are unsure whether they will remain with the same brand for their next phone that Apple should be concerned about,” Taryn Tulay, an analyst at Strategy Analytics, tells Tom’s Hardware. Also people are unhappy with the amount of innovation put into the hardware of the new iPhone 5.

Business relation
They also suggested other Apple reading which can potentially make the reader more interested in their products or brand. This article in particular is a pretty negative one, but a positive one could do great things for a business. I would generate knowledge and hype about the business. The page also asks do you currently have an iPhone and are you willing to buy another one at some point? Share in the comments below. The company also has a chance to read comments left by current customers. Like in this articles case there are people commenting about what they did want from the iPhone 5, so Apple could take these comments into consideration when they make their next phone.

Secondly will look at Social Media Explorer.

The article I have chosen is called Today’s Social Business (INFOGRAPHIC)

Summary
So this article is talking about social medias impact on businesses. They refer to it as Socail business. They talk about how many are approaching it as a new problem that needs to be solved, however they should look at it as a new way to approach an old problem. Michael Brito agrees that today’s society is constantly flooded with content. And that ordinary people can embrace this new world of communication with no boundaries, anyone can grow their own influence to impact businesses and governments.

Business relation
The relation here is obvious, it’s no secret that social media has an effect and impact on businesses. There is room for comments and feedback so business can see what you think. However I found this site hard to use and navigate. It was very cluttered with different ads and writing all over it was hard to see a definite end to the article. It was also hard to find articles in my opinion.

The lastly will look at TechCrunch.

The article I have chosen is called the iPad Mini Is The Ideal Second Screen Companion

Summary
So this article talks about the new iPad mini and the idea on second screen or screen companion. They say that the iPad mini hits the sweet spot of portability, between the iPhone and the original iPad. Second screen or screen companion is when you use another screened device like an iPad while you watch tv. The iPad is a big hit when it comes to screen companions. A recent Nielsen report showed that 86 percent of smartphone owners and 88 percent of tablet owners use their devices while watching TV, and smartphone ownership in the U.S. recently crossed the 50 percent threshold, meaning a huge number of TV viewers are dividing their attention. Second screen isn’t a trend to watch; it’s a living, breathing phenomenon that’s already arrived.

Business relation
The site is yet again writing about the latest trends lust like the other two sites. Here’s another one involving the Apple brand, however this one is a positive one. The article has many coments and is easy to find. There are other articles that have video’s connected to them, which I think is terrific. It allows you to have a better idea about the article, brand, and products.

These sites are seen by countless people looking into the new thing. For the most part I feel that these sites and easy to navigate and read. They are very user friendly. It’s also a chance to advertise and get people talking about your business. You can read the comments and better your business or product if you see a popular idea.

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