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It’s all in the PR (Public Relations.)

on November 5, 2012

So this week were looking into three different sites that talk about the latest trends. The three I will be looking at are Mashable, Social Media Explorer and TechCrunch. So were going to look at an article from each site. I will be sumarizing each article and relate the use of the article back to the world of business.

So first will look at Mashable.

The article I have chosen is called iPhone Loyalty Wanes After Apple’s Latest Smartphone Release [STUDY]

Summary
Strategy Analytics conducted a survey in which they found that Apple users were no longer so interested with sticking with the apple brand in the future. They found that there was a 5% drop in current owners that were willing to keep with the apple brand should they have to buy a new phone. There are similar declines in Apple loyalty seen globally. “It is the shift in the number of those who are unsure whether they will remain with the same brand for their next phone that Apple should be concerned about,” Taryn Tulay, an analyst at Strategy Analytics, tells Tom’s Hardware. Also people are unhappy with the amount of innovation put into the hardware of the new iPhone 5.

Business relation
They also suggested other Apple reading which can potentially make the reader more interested in their products or brand. This article in particular is a pretty negative one, but a positive one could do great things for a business. I would generate knowledge and hype about the business. The page also asks do you currently have an iPhone and are you willing to buy another one at some point? Share in the comments below. The company also has a chance to read comments left by current customers. Like in this articles case there are people commenting about what they did want from the iPhone 5, so Apple could take these comments into consideration when they make their next phone.

Secondly will look at Social Media Explorer.

The article I have chosen is called Today’s Social Business (INFOGRAPHIC)

Summary
So this article is talking about social medias impact on businesses. They refer to it as Socail business. They talk about how many are approaching it as a new problem that needs to be solved, however they should look at it as a new way to approach an old problem. Michael Brito agrees that today’s society is constantly flooded with content. And that ordinary people can embrace this new world of communication with no boundaries, anyone can grow their own influence to impact businesses and governments.

Business relation
The relation here is obvious, it’s no secret that social media has an effect and impact on businesses. There is room for comments and feedback so business can see what you think. However I found this site hard to use and navigate. It was very cluttered with different ads and writing all over it was hard to see a definite end to the article. It was also hard to find articles in my opinion.

The lastly will look at TechCrunch.

The article I have chosen is called the iPad Mini Is The Ideal Second Screen Companion

Summary
So this article talks about the new iPad mini and the idea on second screen or screen companion. They say that the iPad mini hits the sweet spot of portability, between the iPhone and the original iPad. Second screen or screen companion is when you use another screened device like an iPad while you watch tv. The iPad is a big hit when it comes to screen companions. A recent Nielsen report showed that 86 percent of smartphone owners and 88 percent of tablet owners use their devices while watching TV, and smartphone ownership in the U.S. recently crossed the 50 percent threshold, meaning a huge number of TV viewers are dividing their attention. Second screen isn’t a trend to watch; it’s a living, breathing phenomenon that’s already arrived.

Business relation
The site is yet again writing about the latest trends lust like the other two sites. Here’s another one involving the Apple brand, however this one is a positive one. The article has many coments and is easy to find. There are other articles that have video’s connected to them, which I think is terrific. It allows you to have a better idea about the article, brand, and products.

These sites are seen by countless people looking into the new thing. For the most part I feel that these sites and easy to navigate and read. They are very user friendly. It’s also a chance to advertise and get people talking about your business. You can read the comments and better your business or product if you see a popular idea.

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